Ruffians Matt Clay

Providing strong hold while creating some structure, Ruffians’ Matt Clay is hailed as the ‘new generation of clay’ – fulfilling your (long-lasting) styling requirements while retaining the flexible texture of softer pomades.

With no risk of flaking or crumbling, this game-changing clay is ‘remouldable’ – meaning it’s easy to change up your style as your fancy! Firm yet malleable, the hold it delivers is second-to-none – but you don’t get the stiffness or stickiness common to most other clays, thanks to kaolin’s creamy consistency. Olive and candelilla waxes then team up to nourish and thicken your hair, while extracts of organic seaweed provide some protection from sun and pollution – helping to shield from aggressors to keep your hair healthy. Plus, it’s made here in the UK (as with everything Ruffians) using vegan-friendly ingredients and without any sulphates or silicones.