BLEACH LONDON Plex Bleach

With the anti-breakage additive power of BLEACH LONDON ALEX-PLEX, the unique formula of PLEX BLEACH KIT aids in improving hair elasticity and strength whilst lightening to protect the hair like never before. It sounds impossible, but this salon-standard high lift tint lightens hair up to five levels for a lighter, brighter blonde... without bleach! Turning medium brown hair to medium blonde, or light brown hair to light blonde, this clever formulation means less hair damage and less scalp irritation than traditional bleach.