LOUM Pure Serenity Golden Vitamin C Serum

When you need to hit the ‘restart’ button on your skin, reach for this Pure Serenity Golden Vitamin C Serum. Packed with age-defying ingredients (more on that later) and ideal for all skin types (especially the stressed and exhausted kind), this serum softens lines and firms as it works.

Stress can cause fine lines, dullness, sagging and even hyperpigmentation. But slow that beating heart – we’ve got an antidote! Using golden vitamin C – a highly potent form of vitamin C that’s stabilised with submicrometric gold – the skin is deeply penetrated, firmed and brightened, while LOUM’s famous and patent-pending ‘Tri-Serene Complex’ combines whole plant extracts with marine micro-algae and wild indigo extract to calm and rejuvenate. A ‘Tripeptide Complex’ consisting of three potent peptides also adds to the mix, helping to smooth and reduce the appearance of fine lines. All of these ingredients are then suspended in golden droplets for maximum efficacy!